sorry for late to continue chapter two. actually this chapter also in week two. i separate this entry because i don't have idea to write for chapter two. so i study, study, and study to understand more about chapter two. exactly this chapter about THE BUSINESS VISION AND MISSION.
A vision statement should answer the basic question, “What do we want to become?”. The vision statement should be short, preferably one sentence, and as many managers as possible should have input into developing the statement.
A mission statement should a declaration of an organization’s “reason for being.” Answers the pivotal question “What is our business?”. Essential for effectively establishing objectives and formulating strategies. Reveals what an organization wants to be and whom it wants to serve. Also called a creed statement, a statement of purpose, a statement of philosophy, a statement of beliefs, and a statement of business principles.
VISION VERSUS MISSION Shared vision creates a commonality of interests that can lift workers out of the monotony of daily work and put them into a new world of opportunity and challenge.
There are 9 mission statement components as following
Customers
Products or services-how we entertain our customer
Markets
Technology-to produce product (quantity with quality)
Concern for survival, growth, and profitability
Philosophy
Self-concept
Concern for public image-its related with CSR (corporate service responsibility)
Concern for employees
that's all for this entry. see you in the next entry. ASSALAMUALAIKUM :)
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