chapter seven : STRATEGIES FOR COMPETING IN INTERNATIONAL MARKETS :)

see you again in this entry. hye hye hye ! you know what i have learnt on this week ? for your information, this topic explained how companies need compete with another competitor to enter international market for expand their business. 

miss ummi show a lot of videos related for this topic. one of them is about MCDONALD. 

McDonald’s has a wide range of advertising campaigns in various countries. For example, in the UK, they use the England footballer Alan Shearer as a figurehead to promote their hamburgers, whereas in France they use Fabien Barthez, the French international goalkeeper. The point is that the image they are trying to convey is the same. McDonald’s just use different personalities in different cultures to get their message across.

alan shearer

In East Asia, McDonald’s could not have had the success they have experienced without their appeal to younger generations of consumer, children and teenagers. The corporation makes a point of cultivating this market and invests heavily in television advertising aimed specifically at children.

In contrast, in Hong Kong, McDonald’s has made great efforts to present itself as a champion of environmental awareness and public welfare, as they see this as an important attribute to the local consumer. A leaflet comparing the Hong Kong fast food industry saw McDonald’s adverts as: Promoting McDonald’s as a local institution, with a clear stake in the overall health of the community.

as a conclusion we can say that going globally is a strategic decision that must be taken carefully. the important thing concerning this issue is choosing the right place and time for investment taking into consideration all the aspects that may affect severely the operation of the company in a certain foreign market.

that's all for this entry. see you in the next entry. ASSALAMUALAIKUM :)

“You have no choice but to operate in a world shaped by globalization and information revolution.  There are two options:  Adapt or die.” Andrew S. Grove

tired of writing :)